Local users make and share recommendations of complementary things to do in a neighborhood or city. We call these small itineraries Paths. They’re guided adventures and day trips that show you around an area.
Local will help reshape Mastercard's brand as not just a transaction processor but an experience creator, as well as help to promote their payment services such as Masterpass.
Local will be able to provide SKU-level data, card-agnostic data, and information about international customers. This will allow for a richer picture of consumers and connections between their transactions.
Mastercard is poised to make fees from purchases made through Local, as well as increase transaction volume overall and possibly even collect advertising revenue from merchants.